It was a hot sweltering day in August when the three Cohen brothers entered the posh Dearborn, Michigan offices of Henry Ford (an infamous anti-Semite), the car maker. "Mr. Ford," announced Norman Cohen, the eldest of the three Cohen brothers, Norman, Hyman and Max, "We have a remarkable invention that will revolutionize the automobile industry."

Mr. Ford looked skeptical, but their threat to offer it to the competition kept his interest piqued. Norman said they would like to demonstrate it to him, and, after a little cajoling, they brought Mr. Ford outside and asked him to enter a black automobile parked in the front of the building.

Hyman Cohen, the middle brother, opened the door of the car and said, "Please Mr. Ford step inside."

"What!!" shouted the tycoon. "Are you crazy"? "It must be a hundred degrees in that car."

It is, smiled the youngest brother, Max, "but sit down Mr. Ford and push the white button." Intrigued, Mr. Ford pushed the button. All of a sudden a whoosh of freezing air started blowing from vents all around the car, and, within seconds the car was not only comfortable, it was quite cool. "This is amazing" exclaimed Mr. Ford. "How much do you want for the patent"?

Hyman spoke up and said "The price is one million dollars and the name "Cohen Brothers Air Conditioning" must be stamped right next to the Ford logo."

Mr. Ford said that money is no problem but "there is no way I will have a Jewish name next to my logo on my cars."

They haggled back and for and finally settled for 5 million dollars, but, the Cohen name would be left off. However, the first names of the Cohen brothers would be forever emblazoned upon the console of every Ford air conditioning system. That is why, even today, whenever you enter a Ford vehicle, you will see these three names clearly printed on the air conditioning control panel: NORM, HI AND MAX.


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